In last week’s Tech Tip Tuesday, we discussed California’s new data deletion platform that allows residents to request removal of their personal information from data brokers. While this tool offers a centralized and regulated approach, not everyone is comfortable using a government operated system to manage their personal data. Also, some people are looking for a solution right now.

That concern is understandable. Privacy preferences vary, and some individuals prefer private services that handle data removal on their behalf rather than submitting requests through a state managed portal.

In this week’s follow up Tech Tip Tuesday, we are covering alternative options available to anyone who wants to reduce their digital footprint without using the state platform.

Why Some People Look for Alternatives:

Data broker removal requires sharing personal details so brokers can identify and delete records. For some, the idea of providing that information to a government system feels counterintuitive, even when protections are in place.

Others prefer solutions that work across multiple states or countries, not just California. Some simply want a hands off approach where someone else manages the ongoing removal process.

For those reasons, third party data removal services have become popular. We are highlighting two of the most popular apps in the market that provide Personal Data Removal services.

Private Data Removal Services to Consider:

Privacy Bee

Privacy Bee is a consumer privacy service that scans the internet and data broker sites for your personal information and submits removal requests on your behalf.

Key points to understand:

• Focuses on data brokers and people search sites

• Provides visibility into where your data appears

• Offers ongoing monitoring and repeat removals

• Requires you to share personal details so matches can be found

Privacy Bee appeals to users who want transparency into where their data exists and prefer a subscription based service that continues working over time.

Incogni

Incogni is a data removal service operated by the same company behind several privacy focused security tools. It focuses on automation and simplicity.

Key points to understand:

• Sends opt out requests to many data brokers automatically

• Emphasizes minimal user involvement after setup

• Operates continuously rather than as a one time request

• Limited visibility into individual broker responses

Incogni may appeal to users who want a more hands off experience without managing individual requests themselves.

Important Things to Keep in Mind:

No matter which approach you choose, there are a few realities worth understanding.

• No service can remove all data: Public records, court filings, and certain business records may not be eligible for deletion.
• Removal is not permanent without monitoring: Data brokers frequently recollect information. Ongoing services help reduce reappearance.
• You are trading convenience for trust: Third party services require access to personal details to function properly. Choose providers carefully and review privacy policies.
• Results take time: Whether using a state platform or private service, removals may take weeks or months to complete.

Key note: These services are subscription based and feature various fees based on subscription type.

Choosing the Right Option for You:

There is no single best solution. The right choice depends on your comfort level and priorities.

The California platform may appeal to those who want a free regulated option with legal enforcement behind it. Private services may suit those who prefer automation or broader coverage beyond California.

Some people choose to use both approaches, submitting a state request while also using a private service for ongoing monitoring.

Bottom Line:

Reducing your digital footprint is one of the most effective ways to lower exposure to scams identity misuse and unwanted tracking. Whether you use a government provided tool or a private service, taking action is far better than doing nothing.

If you would like help reviewing your privacy exposure, understanding these services, or deciding which approach fits your situation best, we are happy to help you evaluate your options and improve your overall data security posture.